Article
May 1, 2025
Great tournaments do more than fill courts—they fill your calendar with repeat visits, drive memberships, and bring your pickleball community to life. Here’s how better events lead to better business.
Tournaments Are More Than Competition—They’re Opportunity
Pickleball events aren’t just about crowning champions. For facilities, they’re an opportunity to build brand loyalty, attract new players, and generate meaningful revenue.
Whether you’re hosting a beginner’s mixer or a regional-level competition, the way you run the event reflects directly on your facility. A poorly managed tournament can push players away. A well-run one? It brings them back—and they bring their friends.
Organization Builds Reputation (and Repeat Business)
When everything runs smoothly—check-ins are quick, brackets are fair, matches stay on schedule—it sends a clear message: this facility knows what it’s doing.
Players remember that. Sponsors notice it. And local communities rally around it. Great organization leads to:
More return visits
Higher event participation
More memberships and class sign-ups
Better sponsor engagement
Your tournament becomes more than a one-day event—it becomes part of the long-term growth strategy for your facility.
Twist Helps You Run Events That Players Talk About
Twist gives you the tools to create standout experiences that keep players coming back. With a single platform, you can:
Promote your events and manage registrations
Build and update brackets in real time
Assign courts efficiently and reduce downtime
Share live scores and updates with players and spectators
Simplify communication and reduce staff burden
The result? Less chaos, more control—and a professional experience that impresses everyone involved.
Build Community, Boost Revenue, and Keep People Coming Back
At the end of the day, players want to feel like they’re part of something bigger. Great tournaments foster that sense of connection and community.
Twist helps facilities turn events into experiences, and experiences into long-term loyalty. That’s not just good for the players—it’s great for business.
Your Next Tournament Could Be Your Best Revenue Driver Yet
Don’t just host a tournament—create an experience that grows your brand and your bottom line.
Sign-up for launch notices. Use Twist to turn better tournaments into better business.